AJU Continuum, a global investment company specializing in real estate, branding and technology, has partnered with Kasa Living to manage and operate the historic Ace Hotel in downtown Los Angeles. The reimagined property has been relaunched as STILE Downtown Los Angeles by Kasa.
Since assuming management in February, Kasa has driven significant improvements across key metrics, including guest review scores, revenue generation and profit margins. By implementing its proprietary technology stack and centralized operations, Kasa has lowered operating expenses.
"Partnering with Kasa has introduced us to a modern, efficient approach to hotel management, seamlessly integrating with our lifestyle accommodations brand, STILE," AJU Continuum U.S. CEO Jaisun Ihm said in a statement. "Kasa's proven expertise in implementing modern hospitality practices has resulted in measurable improvements to our operations and profitability. Kasa has refined traditional hotel management, enhancing profitability while delivering the perfect balance of efficiency, guest experience and brand DNA."
"The neighborhood is continually evolving with a thriving art scene and cutting-edge business developments. We are eager to contribute to the continued revitalization of Downtown L.A., bringing innovative solutions and renewed energy back into our neighborhood to foster growth and transformation," said Jane Jeong, director of asset management at AJU Continuum.
STILE is designed to merge a sense of community, inspirational aesthetics and authentic local experiences with all the domestic comforts one expects from home. STILE is characterized by modern yet timeless design and innovative amenities, promoting a profound sense of 'home pride.'
In addition to the 182 guestrooms, STILE DTLA by Kasa has 5,000 square feet of meeting and event space, a rooftop splash pool and lounge and a 1,600-seat independent theater for live entertainment. As part of the transition, AJU Continuum has invested in technological and aesthetic upgrades, including new high-speed Wi-Fi, curated works by South Korean artist Jibin Im and a new wine bar concept for the rooftop bar from Brooklyn-based Sauced. Exclusively crafted for STILE, in-room bathroom amenities and face masks are designed with meticulous attention to detail and are made in Korea.
The United Theater on Broadway, directly connected to the hotel, will continue to operate as an open venue hosting concerts, performances and special events under the management of AJU Continuum. The theater originally opened in 1927 as the flagship movie theater for United Artists.