G6 Hospitality—the parent company of the economy Motel 6 and Studio 6 brands—revealed that it has added over 150 corporate clients so far this year.
With more than 500 meetings conducted with potential and existing corporate accounts across the country, the company has secured several major accounts across industries, such as construction, transportation, agriculture, retail and transitional housing with clients primarily from Texas, California and Florida. The company is also pursuing small to medium-sized businesses that generate annual bookings ranging from $15,000 to over $1 million.
G6 Hospitality has seen significant growth in its corporate segment with a 26 percent increase in revenue in Q1 2025 vs the same period last year. The Dallas-based franchise company has been adding approximately 50 new corporate accounts every month since January 2025. Natson Hotel Group, one of G6 Hospitality's key franchises, more than doubled its growth in corporate revenue in Q1 2025 vs Q1 2024.
"By cultivating relationships with businesses across various industries, we're not only diversifying our client base but also creating consistent occupancy that benefit our network across locations. The collaborative approach with our franchise partners has been instrumental in identifying and securing these valuable corporate relationships," said Sonal Sinha, CEO, G6 Hospitality in a statement.
Corporate clients benefit from several advantages including better rates with discounts averaging 10 to 12 percent, 30-day credit facilities through corporate direct billing, dedicated customer service and easy issue resolution, according to the company. G6 Hospitality creates corporate profile codes that apply discounts automatically when used on My6 app and website.
The company further noted it is actively pursuing additional corporate opportunities, including winning back former clients and extending contracts with existing 2024 accounts.