Hospitality software company Actabl has launched HotelData.com, a new free data resource hub for the hospitality industry. Powered by Actabl’s proprietary hospitality data, HotelData.com is designed to provide hoteliers with benchmarks based on real performance data and practical planning tools to inform operational and financial decisions. Its inaugural report, the 2025–2026 Budget Planning Guide, provides insights on labor costs, revenue performance, and profit margins to help hotel owners, operators and investors build more accurate, data-driven budgets for the year ahead.
HotelData.com is meant to address the need for objective, market-based resources rooted in actual hotel performance data to validate assumptions and improve decision-making. The platform aggregates data from thousands of hotels operating in the U.S., leveraging insights from Actabl’s operational and financial platforms to deliver benchmarks and insights.
“HotelData.com’s mission is to empower the people who power hospitality by making data both accessible and actionable,” Sarah McCay Tams, head of editorial, Actabl, said in a statement. “Hotel leaders often rely on guesswork or outdated benchmarks when planning. HotelData.com changes that. Using Actabl’s aggregated hotel data, it provides a snapshot of actual market performance, giving hoteliers clear and timely insights they can trust to build budgets, optimize staffing, validate investments, and navigate an increasingly complex market with confidence.”
2025–2026 Budget Planning Guide
The inaugural Budget Planning Guide breaks down key metrics, including labor costs, revenue per available room, average daily rate and gross operating profits while showing what hotels budgeted for 2025, how forecasts have shifted and how actual performance is tracking. It also offers strategic recommendations to improve labor efficiency, pricing and profitability in a bid to help hoteliers plan for the rest of 2025 and build stronger budgets for 2026.
Insights from the Budget Planning Guide found that while RevPAR underperformed, ADR held relatively steady, suggesting pricing discipline despite softer demand. Labor costs continued to rise, averaging 6.6 percent higher year over year, reflecting ongoing wage and benefit pressures. Despite these challenges, hotels in the data set analyzed managed expenses to maintain GOP margins near budgeted levels.
Among the key findings from the guide:
Labor Costs
- CPOR varied significantly by property type in H1 2025:
- Extended Stay: $26.29
- Resorts: $123.60
- Overall labor costs averaged +6.6 percent higher year-on-year compared to 2024.
Revenue Performance
- RevPAR underperformed budget expectations in H1 2025:
- Actual: $105.12
- Budgeted: $123.89
- ADR remained relatively stable:
- Actual: $186.14
- Budgeted: $191.35
- Looking ahead, hotels have forecast RevPAR at $108.92 in H2 2025, due to economic headwinds.
Profit Margins
- Despite revenue softness, hotels managed costs to maintain healthy margins.
- H1 2025 GOP margins averaged 37.7 percent, nearly matching the budgeted 37.8 percent.
- Forecasts show an expected increase to 39.3 percent in the second half of the year.
Actabl will continue to expand HotelData.com with regular data updates on top-line performance metrics, bottom-line profitability and key operational drivers across labor efficiency, staffing productivity and cost trends.
Access the 2025–2026 Budget Planning Guide at HotelData.com.