Kalibri has augmented its lineup of services with the addition a next generation hotel market intelligence platform designed to help owners, operators, developers and investors in their decision making.
Known as Hummingbird Market, the platform is designed to provide real-time insights that reveal market dynamics that can be missed by legacy data tools. The platform offers visual, granular intelligence across 334 U.S. markets and 975 submarkets, including deep views into occupancy, average daily rate, revenue per available room, rate segmentation and length-of-stay patterns. Users can assess market momentum, understand demand drivers and translate performance data into actionable strategy, according to the Bethesda, Md.-based company.
"Hummingbird Market delivers a level of clarity and context that simply hasn't existed before, giving our customers the confidence to act faster and invest smarter," Cindy Estis Green, co-founder and CEO of Kalibri, said in a statement.
"The detailed market insights in such a digestible format allow for quick analysis," said Jeremy Gilston, VP at Woodworth Core Group. "This will be especially helpful as we prepare for site visits and field work, giving us an upfront understanding of a market and enabling deeper questions on the ground."
Key features of the platform include an interactive heat map visualization across all U.S. markets and submarkets, sortable by location type, chain scale, and class, as well as a proprietary growth index to quickly pinpoint emerging opportunities. Other benefits include detailed segmentation analysis, rate category breakdowns and extended-stay performance insights, as well as historical and current month performance data to support smarter resource allocation.