Lodging Analytics Research & Consulting has released its latest quarterly Market Intelligence Reports for 62 markets under current coverage and the U.S. overall.
For 2025, U.S. revenue per available room is expected to decrease 0.7 percent to $99.50, driven by growth in average daily rate of 0.8 percent to $160.35 while occupancy declines 1.6 percent to 62.1 percent.
For 2026, LARC expects U.S. RevPAR to increase 0.9 percent to $100.43, driven by ADR growth of 1.4 percent to $162.65 while occupancy declines 0.5 percent to 61.7 percent.
LARC forecasts 2025 U.S. hotel earnings before interest, taxes, depreciation and amortization to decline 5.5 percent and hotel values to decrease 4 percent. For 2026, LARC forecasts U.S. hotel EBITDA to decrease 1.1 percent and hotel values to decrease 3 percent. Over the next five years, LARC expects hotel values to increase a total of 2 percent.
On Thursday, Sept. 11 at 3:00 pm ET, LARC will be hosting a webinar to walk through its current U.S. outlook, provide key takeaways from its market forecasts and answer questions.