As 2024 came to a close, Hotel Management contacted several design experts to learn what hoteliers should expect in the coming year. Several team members from design, engineering and consultancy firm Arcadis shared their thoughts on emerging trends and why "cookie-cutter" design is on the way out.
What are a few major trends you expect to see in hotel design next year?
Joe Pettipas, principal: In 2025, we can expect to see more guest-centric programming. The bar, the pool, and the gym are nice, but they no longer set properties apart. The best new hotels we've seen recently all feature unique programs, often tied to the specific location or a deep understanding of their clientele. Through research and continuous guest feedback, they create something truly extraordinary—a truly memorable experience.
Davide Bertacca, principal: We can also expect to see a rise in the reuse of historical or existing assets. Design and sustainability strategies are increasingly incorporating existing buildings or urban areas due to rapid changes in economic and social trends. This strategy emphasizes the uniqueness of each asset or architectural object, moving towards more unique and customizable room layouts to enhance guest satisfaction and a sense of exclusivity.
Todd Lundgren, principal: Lastly, a notable trend anticipated for 2025 is the growing popularity of all-inclusive properties. Major brand companies are emphasizing these properties, both as distinctive additions to their brand portfolios and by integrating all-inclusive destinations within existing lifestyle brands. This approach appeals to younger consumers seeking carefree convenience paired with upscale, and even luxury experiences.
What trends do you see fading away?
Randi Rodriguez, associate principal: The "cookie-cutter" design approach is expected to fade away in 2025. Even in select-service properties—where a standard look, feel, design and program are typical—customization is becoming a priority to reflect local character and provide a more personalized experience. Additionally, "extravagance" appears to be declining. Increasingly, luxury hotels are prioritizing the health and wellness of both guests and staff while embracing sustainability as a marker of quality. For some brands, formal dining is giving way to more relaxed settings—still upscale but with a casual and communal atmosphere.
Bertacca: The traditional approach to designing reception desks and guestrooms is undergoing a transformation. Reception desks are evolving into more personalized, tech-enabled check-in experiences, enhancing guest interactions while promoting energy efficiency. Standard guestrooms are being reimagined with unique, customizable layouts to enhance guest satisfaction.
What do you think are the main factors that are driving these changes?
Pettipas: The main factor driving these changes is evolving consumer expectations. This is seen in the shift from traditional luxury to curated experiences that connect guests to places and cultures. Guests now truly value authenticity and personalized service over material extravagance. Along with this shift, new hospitality brands are embracing sustainable practices in construction and operations, aligning with the growing importance of environmental responsibility among consumers.
Patricia Caripa, market strategist: When it comes to luxury travel, the industry’s expansion is fueled by a growing population of high-net-worth individuals. As per the Altrata World Ultra Wealth Report 2024, there is a projected 38% surge in the population of ultra-high-net-worth individuals by 2028. This uptrend signifies a significant opportunity for the luxury travel industry to cater to the evolving needs and desires of this affluent demographic.
What should hoteliers and designers do now to be ready for the new trends that are on the horizon?
Pettipas: Because memorable experiences are key to developing loyalty, hoteliers and designers must embrace the property's locality, collaborating with the ownership group to stay true to the brand while engaging with the local environment.
Lundgren: The experience economy is here to stay, making it essential for designers to prioritize what consumers and guests value most. This involves designing the experiences first and then crafting the spaces to support them. Hotel spaces are increasingly serving as stage sets for delivering these experiences, making it crucial to stay attuned to evolving guest desires and needs.