Choice Hotels International has launched the next step in the integration of the Radisson Hotels Americas brands, which it acquired in 2022, with the introduction of new visual identities, including new logos for Radisson, Radisson Blu and Radisson Individuals.
The new logos are among one of several experiential elements that the company will begin to implement at hotels in the Americas this year following its repositioning of Radisson, Radisson Blu and Radisson Individuals in 2024 to attract more upscale guests and investors and to optimize revenue for owners.
“Since our integration of the Radisson brands, we’ve sharpened their brand propositions to captivate travelers who are looking for a hotel stay that stands above the rest. This year will mark just the beginning of our efforts to translate that vision into something customers can experience and enjoy on property,” Indy Adenaw, senior vice president and general manager, upscale brands, Choice Hotels International, said in a statement. “We are excited to usher in a new era for these beloved Radisson brands. At Choice Hotels, we’re never ones to rest on our laurels. We’re committed to further strengthening and distinguishing these brands within an increasingly competitive landscape so that owners can be confident they’re gaining a truly great value from their investment.”
Later this year, Choice will launch new food and beverage concepts at Radisson hotels, along with other enhancements. Starting with an upcoming hotel in Grenada, Radisson Blu properties will get Scandinavian-inspired public space and guestroom designs, including a “Get Ready Moment” wall with a large vanity and full-sized closet.
Radisson-branded properties will begin showcasing the new visual identities through property signage and other on-site materials this year, starting with the Radisson Hotel El Paso Airport in Texas and the Radisson Blu Fargo in North Dakota.
Choice has also invested in updating Radisson-branded hotels in its portfolio. This year, it will begin a $15 million renovation of the Radisson Blu Mall of America, turning it into an anchor hotel. It also completed a renovation of the Radisson Salt Lake City Hotel, with new designs in the lobby, guestrooms and meeting spaces blending modern design with influences from Salt Lake City’s landscape. A second phase of the renovation will be completed this year and will include the addition of 215 West, an on-site coffee shop.