Los Angeles has always been synonymous with fame, thanks to Hollywood and its entertainment production powerhouses. In addition to awards shows – think Grammys, Emmys, Oscars, etc. – Los Angeles pulls travelers thanks to its weather, many area attractions and convention business.
Some hotel investors are optimistic that a new wave of high-profile events will continue to diversify LA’s offerings and buoy the market’s post-pandemic recovery. That’s because this upcoming glut of events is centered around sports.
“Los Angeles certainly has some very high-profile events that will contribute to a hotel’s profitability,” says Robert Feist, vice president of Atlas Hospitality Group. “The upcoming events, such as the World Cup and the Olympics, are great events for the city.”
High-Profile Breeds High-Profile
The region will take center stage among the sports world over the next few years as it hosts the FIFA World Cup and NBA All-Star Game in 2026, Super Bowl LXI in 2027 and the Summer Olympic games in 2028. In addition to these high-profile events, the LA region hosts regular games from its National Football League (NFL’s Chargers and Rams), National Basketball League (NBA’s Lakers and Clippers), Major League Baseball (MLB’s Dodgers and Angels, National Hockey League (NHL’s Kings and Ducks) and Major League Soccer (MLS’s Galaxy and LAFC) teams.
The Clippers, one of the area’s two basketball teams, is set to receive a new home at the Intuit Dome, which is being built in Inglewood, about 11 miles southwest of Downtown Los Angeles. Hotel developers are certainly taking notice.
“The Sofi Stadium (home of the NFL’s Rams and Chargers) and Intuit Dome developments have already shown a boast in area development of hotels,” Feist adds. “Continuing gentrification of the area will contribute to new hotels.”
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