BWH Hotels accelerates its global growth, with nearly 100 new hotels added in the first half of 2025. The new hotels introduced this year are in high-demand destinations such as Latin America, the Middle East, and Asia Pacific.
BWH Hotels has achieved this exceptional level of growth by prioritizing both domestic and international development, contributing to its emergence as the second-largest independent soft branding company in the world. The company continues to build its development pipeline, which boasts more than 200 hotels and 15,000 keys. The new conversions and a robust pipeline support the five-year “North Star” goal of achieving 5,000 hotels globally.
"The first half of 2025 has been nothing short of transformative for BWH Hotels. We've not just added hotels; we've strategically expanded our footprint, igniting our growth trajectory worldwide. This remarkable achievement is a testament to the unwavering dedication of our partners and hoteliers, who share our vision for unparalleled hospitality,” CEO and President Larry Cuculic said in a statement. “As we surge toward our goal of 5,000 hotels, we’re not just meeting the steady demand for travel; we’re anticipating it, innovating within it, and creating exceptional experiences that will redefine the future of hospitality. Our commitment extends beyond growth; it’s about driving lasting value for our owners and building a truly global legacy."
Noteworthy New Properties
BWH Hotels has strengthened the portfolios across its 18 distinct brands, with the luxury and upscale segments achieving growth, with additions including Soul Spring Sanctuary, WorldHotels Crafted Collection, in Xochitepec, Mexico; Wenlan Hotel, WorldHotels Elite Collection, in northern Hangzhou, China; Best Western Premier Hidden Hills Hotel in Istanbul, Turkey; The Dextro, BW Premier Collection, in San Diego; Shades, Orakai Cheonggyesan Hotel, BW Premier Collection, in Seoul, South Korea; Best Western Port Lincoln in Port Lincoln, Australia; and Melrose at Seabrook, BW Signature Collection, in Seabrook, Texas. The brand also introduced its first entry in the glamping accommodation category with Zion Wildflower Resort, WorldHotels Crafted Collection, outside of Zion National Park in Virgin, Utah.
Innovation in Emerging Categories
BWH is driving innovation and growth in emerging hotel categories that cater to modern traveler and developer needs:
- Growth of @HOME by Best Wester, a new-build, upper-midscale extended-stay brand with more than 30 hotels in development, that satisfies rising consumer and developer demand for properties offering comfort, flexibility, and contemporary amenities in a longer stay format.
- Introduction of multiple glamping resorts to the BWH development pipeline following the successful rollout of Zion Wildflower Resort, WorldHotels Crafted Collection earlier this year, equipping independent hotel operators the technology and procurement scale needed to succeed.
- Continued expansion of the contemporary and fast-growing Aiden collection, a design-forward boutique brand that offers contemporary amenities and technology touchpoints, positioned for chic urban destinations and reimagined property assets.