Texas-based real estate investment and development company M2G Ventures has launched a hospitality vertical to complement its existing investment strategies of acquiring, designing and developing infill industrial and mixed-use assets. The firm brought in veteran real estate investment executive Chris Hanrattie as managing director, head of hospitality, to lead the efforts.
“Guided by our continued desire to inspire evolution through impact and innovation, we see opportunities to acquire well-located full-service and select-service hotels in high-growth or emerging markets,” Jessica Miller Essl, co-founder of M2G Ventures, said in a statement. “M2G’s focus on brand, guest-centered design and a deep understanding of customer preferences will play a pivotal role as we expand our hospitality portfolio.”
M2G will focus on hospitality projects where the company can implement its creative value-add strategies to drive RevPAR growth and improve operational efficiency, Essl added.
A Growing Team
“M2G’s track record of finding underutilized assets, coupled with the tenacity and market knowledge of its leaders, made this the right opportunity,” Hanrattie said. He will lead sourcing, evaluating and managing hospitality investments.
Hanrattie most recently was senior vice president, investments and head of hospitality for Crescent Real Estate in Fort Worth, Texas. His experience includes oversight of Crescent’s hospitality vertical, where he was responsible for the hospitality investment strategy, leading acquisitions and dispositions.
“Chris’ strong reputation in the hospitality industry, combined with his ability to source unique opportunities, drive ROI and grow asset value through sustainable strategies, made him the ideal leader for this new vertical,” Essl said. “He is a great fit with our team, and we look forward to all that we can accomplish together.”
“The hospitality industry is not new to us. M2G’s expanded platform is poised for success as we combine experience in branding, placemaking and institutional quality execution, with Chris’ experience and reputation,” said Susan Miller, co-founder of M2G Ventures. “We remain dedicated to thoughtfully investing in distinctive mixed-use and industrial projects across Texas and beyond as we strive to be a best-in-class integrated development team and a top owner in the markets we invest in.”
This new vertical and the addition of Hanrattie to the team reflect M2G’s recognition of the growth and transformation existing within the hospitality and travel industry. “Driven by shifting guest expectations, digital transformation and post-pandemic recovery tailwinds, we believe this sector presents compelling opportunities for innovation and value creation,” Miller said.