Sbe founder Sam Nazarian, along with a team of experts, has launched The Estate Hotels & Residences, a global network of luxury resorts and residential projects driven by a commitment to functional and preventative medicine. Nazarian has partnered with businessman Tony Robbins for the project, alongside sbe’s partner musician Marc Anthony and international strategist Richard Attias.
“In 2006 I created SLS Hotels, a brand both relevant and disruptive for the emerging lifestyle industry," Nazarian said in a statement. "Then, lifestyle was ‘access’, now luxury is ‘longevity.’ The Estate will lead with luxury. In 2024, we are disrupting again, by bringing together global market leaders, providing a platform for the best ideas to surface, and giving them scale. We are not building medical hotels—we are building luxury hotels, residences and urban clinics that are differentiated by a commitment to changing people's lives. I have the honor of working with titans I have always admired, who share the same vision. Tony, Marc and Richard have led globally celebrated careers of excellence and inspiration, rooted in philanthropy and love and I couldn't be more proud to start this journey with them.”
The Estate's concept has a partnership with Fountain Life, a company co-founded by Robbins that specializes in disease detection and prevention. Fountain Life's centers in Florida, Texas and New York offer services such as full-body MRI scans, AI-enabled coronary CT scans, genome sequencing and advanced blood diagnostics.
The Estate plans to open 15 hotels and residences, along with 10 urban preventative-medicine centers, by 2030. The first four hotels are slated to debut in 2026 in St. Kitts, the U.K., northern Italy and Montreux, Switzerland, with additional locations planned for Miami and the Gulf Cooperation Council region.
The brand's first longevity and preventative-medicine center is expected to open in Los Angeles at Century Plaza in the second half of next year.
"High-quality preventative medicine has significantly enhanced my own life and I’m thrilled to collaborate with Sam on launching The Estate," Robbins said. "By meeting people where they are, we blend a five-star experience with some of the world’s leading experts and offerings in preventative diagnostics and longevity on a global scale.”
According to SBE, The Estate ultimately aims to become "the world's biggest network of longevity-focused resorts and residential projects."
“The Estate is a truly unique and transformative project, and I’m excited to partner with Sam and Tony to bring it to the world," Anthony said. "Working alongside visionaries like Sam and Tony —individuals I’ve long admired for their dedication to excellence, philanthropy, and love—is an incredible honor. I couldn’t be prouder to embark on this journey with them. Together, we’re merging five-star luxury with the expertise of the world’s top specialists in preventative diagnostics and longevity. The Estate will redefine what luxury means, setting a new standard for the future.”
In select cities, The Estate will partner with the Swiss medi-spa brand Clinique La Prairie on additional services.
The Estate's launch follows SBE's recent debut of the HQ lifestyle brand, developed in partnership with Wyndham Hotels & Resorts, in January. The first HQ hotels are expected to open in Detroit and Montreux, Switzerland.