Sonesta International Hotels Corp. has extended its Master Franchise Agreement with GHL Hoteles through 2034. The renewed agreement covers the development and franchising of most of Sonesta's brands—from economy to upscale segments—throughout Peru, Colombia, Ecuador, Chile and Argentina.
The company is looking to “deepen market penetration through both conversions and new builds,” according to a statement. In Lima, Peru, Sonesta is set to open the Sonesta Hotel Miraflores this summer.
“Latin America continues to be a region of significant opportunity for Sonesta,” Brian Quinn, Sonesta’s chief development officer, said in a statement. “Renewing our Master Franchise Agreement with GHL ensures a strong foundation for future expansion, and we’re excited to bring more of our brands to travelers across these important markets.”
Since entering Latin America in 1998 with the Sonesta Hotel El Olivar in Lima, Sonesta has grown its presence across the region, focusing on both urban and leisure destinations. Through its partnership with Colombia-based GHL, the company has introduced multiple brands and opened hotels through ground-up developments and conversions. GHL currently has 14 Sonesta hotels open, with seven in Colombia, five in Peru and one each in Ecuador and Chile.