Red Roof partners with Bridge, a digital financing platform built to simplify, accelerate and increase access to capital for hotel owners and developers.
Through this partnership, Red Roof owners and operators can submit a loan request in 10 minutes and instantly tap into Bridge’s network of more than 150 accredited lenders. The Bridge platform makes accessing loan terms seamless by packaging each opportunity with necessary data and side-by-side loan comparisons to help expedite the decision-making process. Since 2024, Bridge has successfully facilitated over $250 million in hospitality financing for independent developers and global hospitality brands.
"It’s the American dream to start a franchise business, become an entrepreneur or purchase a plot of land,” Red Roof President Zack Gharib said in a statement. “Lending is a challenge in today’s economic landscape, and our partnership with Bridge will ease the process for our current and potential owners, making the American dream more attainable.”
Bridge’s proprietary marketplace connects borrowers directly with a diverse network of lenders – from regional banks to nonbank lenders – matching each loan to the right capital source and offering transparency every step of the way.
“We’re in the tightening phase of the capital cycle – where liquidity is constrained, underwriting is cautious and many traditional lenders are moving to the sidelines,” said Tara Henderson, chief financial officer of Red Roof. “But our franchisees are still building, buying and reinvesting – and they need access to capital that’s as resilient as they are. This partnership with Bridge is about replacing friction with velocity. It’s about options, transparency and the ability to match each project to the right lending solution in real time.”
Red Roof recently unveiled a new 80-room Red Roof prototype and a brandwide focus on consistency, innovation and cost-efficient construction – initiatives designed to help franchisees. The Bridge partnership complements these efforts by giving owners rapid, competitively priced access to the capital required to renovate existing assets and develop new Red Roof properties.
“Red Roof is growing at an incredible trajectory while still elevating the experience for value-conscious travelers,” said Rohit Mathur, CEO of Bridge. “Our marketplace of 150+ qualified lenders will give their owners access to loan opportunities typically reserved for the largest hospitality players, enabling even further expansion.”