G6 Hospitality, the parent company of Motel 6 and Studio 6, has started extensive franchisee partner engagement initiative with plans to host more than 15 franchisee owner meetings across the country. The company aims to conduct one meeting in every region before the end of the year.
The initiative, which began earlier this year, has already facilitated conversations with numerous franchisee owners, according to the company. G6 leadership has already conducted meetings in San Antonio, Dallas, Portland, Sacramento, Los Angeles, Albuquerque, Phoenix, Reno, Baltimore, Dallas, Atlanta and Tampa and plans to conduct more by the end of the year.
G6 Hospitality is committed to meeting with all franchisee partners before the end of 2025, underscoring the company's dedication to collaborative growth and operational excellence.
This strategic effort aims to strengthen relationships with franchisee partners and gather first-hand insights to drive the company's growth.
"Direct engagement with our franchise owners is absolutely essential to our success as we continue to expand across the country," G6 Hospitality CEO Sonal Sinha in a statement. "These meetings allow us to connect and understand our owners' ideas and thoughts firsthand, which is invaluable as we shape the future of our brands together. We're committed to listening, learning, and implementing insights that will strengthen our partnership and drive mutual success."
The meetings provide a platform for franchisee owners to share their experiences, challenges, and suggestions directly with G6 Hospitality leadership. This grassroots approach reinforces the company's commitment to fostering a collaborative franchisee community while ensuring that strategic decisions reflect the perspectives of those on the front lines of guest service.
This initiative follows G6 Hospitality's recent announcement of a $10 million marketing investment aimed at accelerating customer adoption and enhancing brand engagement. The company continues to focus on technological advancements, including expanding its website and My6 app capabilities, with plans to quadruple app installations before the summer season.
Global travel tech company OYO, which acquired G6 Hospitality from Blackstone Real Estate, plans to accelerate growth with the addition of over 150 hotels in 2025 under the Motel 6 and Studio 6 brands.