Claudia Kozma Kaplan is appointed chief brand officer for Raffles Hotels & Resorts and Fairmont Hotels. Kaplan has a track record in brand innovation and leadership, with her career spanning the luxury fashion and hospitality industries, working for brands such as Leading Hotels of the World, The Beverly Wilshire Hotel, Société des Bains de Mer, Christian Dior, Gucci, and Loro Piana.
Kaplan has led Raffles' global network of 23 hotels, plus many more under development, including the openings of Raffles London at The OWO, Raffles Boston, Raffles Al Areen Palace Bahrain, and Raffles Jaipur, which debuted last summer. Her recent success in spearheading Raffles "The Butler Did It" campaign has significantly elevated Raffles' global brand presence.
In addition to her current responsibilities, Kaplan will be responsible for shaping and driving the future of the Fairmont brand, ensuring that the brand positioning continues to inspire and resonate with guests and stakeholders globally, according to the company.