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Rebranding/Re-imaging
Industry Events
HIS rebrands as Touchstone 1
The company announced the new name as part of an effort to reflect its evolution toward a broader range of connected hotel guest experiences.
Dennis Nessler
Jul 7, 2025 7:00am
Choice introduces new brand identities, prototypes
Mar 18, 2025 9:00am
Outrigger rebrands Waikiki hotel
Oct 22, 2024 8:00am
New Castle reopens historic Texas hotel
Sep 19, 2024 8:54am
Kempinski Hotels to take over Ritz-Carlton Cancun
Aug 14, 2022 11:38am
Marriott unveils new brand image at six Sheratons
Jan 29, 2021 8:32am