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Soft Brands
Business Strategy
Hyatt expands Unscripted soft brand
Unscripted by Hyatt is an upscale collection brand for independent hotels.
Esther Hertzfeld
May 30, 2025 9:00am
Illinois developer acquires Claridge House Chicago
May 19, 2025 8:00am
Hilton's Tapestry Collection adds Asheville, N.C., hotel
May 15, 2025 8:02am
Oregon hotel joins Marriott's Tribute Portfolio
Mar 10, 2025 8:00am
ACP Hotel Houston Westchase, MOD Collection by Sonesta opens
Nov 12, 2024 8:00am
Choice relaunches Radisson Individuals in Americas
Oct 3, 2024 9:30am
