Today, Marriott International opened the City Express by Marriott Duluth, Ga., the first City Express by Marriott property in the United States. The opening also marks Marriott’s official debut in the affordable midscale segment in the U.S. and Canada.
“The introduction of City Express by Marriott properties in the U.S. represents a pivotal moment for Marriott International as we continue to expand our footprint in the midscale segment,” Noah Silverman, Marriott’s global development officer, U.S. and Canada, said in a statement. “The value proposition that this conversion-friendly, transient midscale brand brings both to owners and guests has turned City Express by Marriott into a powerhouse in the Caribbean and Latin America region, and we are thrilled to deliver this same combination of value to the U.S. and Canada.”
Expansion Plans
Marriott is set to accelerate the expansion of City Express by Marriott across the U.S. and Canada throughout 2025 and beyond, with more than 45 total signed agreements already in place, more than a dozen of which are slated to open this year. The 2025 openings include the City Express by Marriott New Orleans Northeast and City Express by Marriott Chicago Downtown (expected in Q2 of 2025) along with City Express by Marriott Orlando International Drive, City Express by Marriott Port Hope (Ontario, Canada) and others scheduled to open later this year.
"The launch of City Express by Marriott in the U.S. and Canada market underscores our commitment to meeting the diverse needs of all travelers," said Diana Plazas-Trowbridge, chief lodging products officer, U.S. and Canada. "Whether for business or leisure, guests at City Express by Marriott in the U.S. and Canada will now experience the same seamless, efficient stay that has made the brand a success in the CALA region. We’re excited to bring this unique blend of value and convenience to new travelers and Marriott Bonvoy members."
Since acquiring the City Express brand portfolio in 2023, Marriott has been expanding its footprint in the fast-growing affordable midscale segment. The company has three midscale brands: City Express by Marriott in CALA and the U.S. and Canada; Four Points Flex by Sheraton in Europe, Middle East and Africa and Asia Pacific excluding China; and StudioRes, an upcoming extended-stay brand set to debut in the U.S. and Canada this year.
City Express by Marriott has also continued its expansion across the CALA region. This includes the recently announced planned expansion into Argentina, Bolivia, Nicaragua and Peru, with eight new properties expected to open over the next three years. The company also plans to expand the brand’s portfolio into Brazil in the near future.