Choice Hotels International opens its 500th extended stay property, an Everhome Suites in Glendale, Ariz.
Across the hospitality industry, Choice has the fastest-growing economy extended stay portfolio and leads in the economy new construction category, according to August 2024 STR Pipeline Data.
At the end of second quarter, Choice had nearly 400 hotels in the pipeline across four extended stay brands: Everhome Suites, WoodSpring Suites, Suburban Studios and MainStay Suites.
Targeting High-Demand Markets
Its 500th property, the Everhome Suites, marks the brand’s entry into one of the Southwest’s high-growth regions. Located along the New River with scenic views and a riverwalk, the hotel is near Luke Air Force Base, Arizona State University West Valley Campus, State Farm Stadium, Desert Diamond Casino, St. Joseph’s Westgate Medical Center and more. The property will serve the area’s booming infrastructure projects and industries, providing much-needed longer-term lodging options.
With the addition of Glendale, Choice has six Everhome Suites open across the country and over 65 in the pipeline including over 20 under construction, with more than 15 expected to open within the next 12 months. WoodSpring Suites is on track for another record opening year with a forecast of 25 openings by year-end. The company also opened 13 MainStay Suites and Suburban Studios between Jan. 1 and September 2024 in the key markets of Las Vegas; Moreno Valley, Calif.; Orlando and Tampa, Fla.
“Our dedicated team of experts know where there is unfulfilled demand in the category and provide best-in-class support for our franchisees from site selection to opening and day to day operations,” said Matt McElhare, vice president and segment lead for extended stay brands, Choice Hotels International. “We’re extremely proud to be leaders in one of the fastest growing segments in hospitality and look forward to opening our next 500 extended stay hotels.”
Extended stay demand continues to exceed supply, and with its Choice Maps platform that analyzes proprietary data through AI and best-in-class data science tools, the company can help ensure its properties secure the best sites in the markets with the highest demand.
Leveraging Owner/Operator Experience
A cornerstone of Choice Hotels’ success is its close collaboration with developers, according to the company. The development of its largest brand, WoodSpring Suites, set the blueprint for the company’s extended stay portfolio, which includes a lean staffing model and optimized operational efficiency to help owners maximize gross operating profit. By refining its extended stay brands with continuous feedback from its owner and operators, the company has created a model designed for rapid conversions in as little as three to four months for its MainStay Suites and Suburban Studios brands via proprietary innovations like Kitchen and Lobby in a Box and efficient new build prototypes with Everhome Suites and WoodSpring Suites.
“This milestone is just the beginning of our growth. We work hand-in-hand with our developer network to design the best possible product for the extended stay market and there’s no stopping Choice,” said Ron Burgett, senior vice president, extended stay development at Choice Hotels. “Through value engineering, we’ve created a model that helps reduce construction costs and operational complexity, leading to faster conversions and development of new hotels.”
Everhome Suites Glendale Sports Entertainment District
Everhome Suites Glendale has 122 rooms and was developed in collaboration with the Highside Companies and is managed by Superhost Hospitality. Path Construction Southwest was the general contractor for this project. Everhome Suites offers the comforts of home along with many other convenient amenities, including:
- Fully equipped kitchens with full-sized appliances in every room.
- Spa-style bathrooms and large closets.
- 24/7 guest laundry facilities; select premium suites with in-room washers and dryers.
- Pet-friendly options, complimentary Wi-Fi, weekly housekeeping, and a fitness center with Peloton bikes.
- Communal outdoor areas featuring BBQ grills, fire pits and green spaces; pools at select locations.
- Locally inspired touches including artwork, food and beverage offerings in the Homebase Market, and a signature mural at the main entrance.