Coury Hospitality will now manage the Hard Rock Hotel San Diego. Located in the Gaslamp Quarter, the Hard Rock Hotel is known for its immersive, music-infused energy and VIP service. With 420 guestrooms and 40,000 square feet of meetings and event spaces, Hard Rock Hotel San Diego will become Coury Hospitality’s largest asset.
“Our partnership with Hard Rock Hotel San Diego is a natural fit. We have a shared philosophy of delivering world-class service and memorable guest experiences, with live music and immersive activations at the core of our approach to lifestyle-driven hospitality,” Paul Coury, CEO and founder at Coury Hospitality said in a statement. “We are honored to be selected by the ownership group represented by Tarsadia Investments to welcome this legendary property to our growing portfolio in California, and are excited to bring our signature services to further elevate the guest experience and deliver exceptional operational value.”
The property also has 17 individually-designed Rock Star Suites, a rooftop pool with private cabanas, the 9,170 square foot Legends Ballroom, and several inventive culinary outlets, including 207, a casual lobby bar and lounge, Float Rooftop Bar, a stylish oasis serving skyline views, and Maryjane’s Diner, a classic American diner with a Southern California twist.
“Coury Hospitality has consistently demonstrated excellence in food & beverage, experiential programming, and operational leadership,” said Ace Patel, owner representative. “As we embark on a transformational renovation in 2026, Coury’s partnership will be instrumental in reimagining every touchpoint of the guest experience—from design to dining concepts to cultural programming. With our shared vision, we’re confident this next chapter will redefine what Hard Rock Hotel San Diego represents for both locals and global travelers.”
Alongside the addition of Hard Rock Hotel San Diego, Coury Hospitality is also expanding its portfolio with two new hotel additions and the rebranding of three existing hotels, including:
- AC Hotel Bentonville (Bentonville, Ark.): Just opened in May, this new 150-room hotel is located on the Walmart Campus and directly connected to the Razorback Greenway Trail. With modern accommodations, 5,000 square feet of flexible event space, and Falfurrias, a signature rooftop outlet offering locally inspired food and drink, AC Hotel Bentonville is ideal for business and leisure travelers alike.
- The Seahaus Hotel, Tribute Portfolio (Atlantic City, N.J.): Set to open its doors this summer as the first Tribute Portfolio lifestyle hotel in the area and Coury Hospitality’s first property in New Jersey, The Seahaus Hotel boasts 105 elegantly designed guestrooms, a pool and a three-meal restaurant, Cocina del Mar, that immerses guests in the vibrant spirit of Atlantic City.
Existing Property Rebrands, Renovations
- The Southlake Hotel (Southlake, Texas): The Elmore Hotel | Tribute Portfolio
- The Beeman Hotel (Dallas, Texas): The Mockingbird Hotel | Tribute Portfolio
- Marriott Westlake (Westlake, Texas): The Ricardo Marriott |$18M Renovation