Hilton has opened the first hotel of its new extended-stay brand, LivSmart Studios by Hilton. The 89-room LivSmart Studios by Hilton Tullahoma, Tenn., was developed in partnership with 3H Group and Aztec Group and will soon be joined by the brand’s second hotel in Kokomo, Ind., which is on track to open later this summer.
“Hilton has a long track record of building innovative, category-leading brands that meet the evolving needs of guests and deliver strong value for owners,” Chris Silcock, president, global brands and commercial services, Hilton, said in a statement. “LivSmart Studios represents the latest chapter in our growth strategy as we expand our extended-stay presence with a product designed for longer stays. The debut of this new brand reinforces our commitment to offering a Hilton experience for every traveler and every stay occasion.”
“LivSmart Studios was born from a bold vision to meet the growing demand for accessible, high-quality accommodations tailored for longer stays,” said Isaac Lake, brand leader, LivSmart Studios by Hilton. “The opening of our first property in Tullahoma marks a significant milestone in bringing that vision to life. As the brand continues to grow, we look forward to expanding into more communities and setting a new standard for long-stay hospitality.”
"Opening the very first LivSmart Studios by Hilton is a proud and meaningful moment for our team," said Hiren Desai, president and chief executive officer, 3H Group. "We are honored to partner with Hilton to launch this new, innovative brand and introduce it to the Tullahoma community. This hotel is laying the foundation for what will become a nationally recognized option for long-stay travelers, and we’re excited to play a key role in the brand’s journey ahead."
Shortly following the brand’s Tullahoma debut, Hilton expects to open its second LivSmart Studios in Kokomo, Ind. Owner Sun Management & Development Corp. expects the 137-room property, the brand’s first to break ground, to serve travelers and professionals working in the automotive manufacturing and energy industries.
The brand has more than 90 hotels expected to open in the coming years and more than 225 deals in various stages of negotiation.