First Hospitality grew into Oklahoma, Georgia, and Bahamas and existing markets, plus opened three new development lifestyle properties in 2024. This growth reflects First Hospitality’s continued focus on upscale, soft-branded and lifestyle properties which now account for nearly 45 percent of its portfolio. This brings its portfolio to more than 70 lifestyle, independent and branded properties, with more than 10,000 keys and 3,500 associates.
With this growth, First Hospitality is launching two new company verticals—Full-Service and Lifestyle Hotels and Premium Select-Service Hotels. The Full-Service and Lifestyle Hotels vertical will focus on curating unique, experiential properties. Meanwhile, the Premium Select Service Hotels vertical will emphasize delivering elevated hospitality experiences in the select-service segment, combining efficiency with high-quality amenities.
“The successes of First Hospitality in 2024 can be attributed directly to the exceptional talents of our associates, a strong culture, and our superior operating platform,” David Duncan, president and CEO of First Hospitality, said in a statement. “Our expansion into new markets has strengthened our team and strategically broadened our geographic footprint. This growth also enabled us to welcome new sophisticated owners and enhance our offerings of restaurants and bars.”
Expansion
First Hospitality expanded its business into Atlanta, by assuming management of the Atlanta Airport – DoubleTree by Hilton Hotel; Oklahoma City, Okla., with the opening of a new development, the Lively Hotel on OAK – Tapestry by Hilton; and internationally with the opening of Carnivale Bahamas in Nassau, Bahamas, on Paradise Island.
First Hospitality also grew in its current markets including the opening of a new development, the Tempo by Hilton Louisville (Ky.) Downtown Nulu while growing its footprint in Wisconsin by assuming management of The Abbey Resort & Avani Spa in Fontana on Geneva Lake, Wis. Coming soon, First Hospitality will open new development, Hotel Ardent – Tapestry by Hilton in Dayton, Ohio next month.
“The strategic steps and actions in 2024 have positioned First Hospitality extremely well to drive strong performance for all our ownership groups in 2025 and beyond," Duncan added. "As we continue to grow, we will reach new communities, strengthening our bench of resources and offering more opportunities to our talented team.”
In 2024, First Hospitality also announced the launch of First Analytics, an innovative suite of forward-looking analytics and reporting. Customized to the individual hotel and tailored to First Hospitality’s owners’ specific needs, First Analytics, provides owners with real-time access to critical insights and benchmarks. The proprietary business analytics platform empowers company leaders to make data-driven decisions that drive revenue growth, optimize financial performance, enhance guest satisfaction, and boost employee engagement. Customized to the individual hotel and tailored to First Hospitality’s owners’ specific needs, First Analytics is updated daily, providing partners with real-time access to critical insights and benchmarks, delivered through Microsoft Power BI, which provides full transparency with property ownership.