Wyndham Hotels & Resorts and Ovolo Group have announced a strategic partnership that, in the coming months, will add five Ovolo hotels across Australia and Hong Kong to the Wyndham hotel brand. Under the deal, Ovolo Group will continue to own and manage the Ovolo brand while exclusively working with Wyndham on additional development opportunities throughout Asia Pacific.
The collaboration between Wyndham and Ovolo comes amid booming consumer demand for experiential travel—valued by McKinsey as a $1 trillion opportunity globally driven largely by younger travelers, including Gen Z.
“This partnership marks a significant milestone for Wyndham, further expanding our upscale presence in the Asia Pacific region by combining Ovolo's strengths in the lifestyle segment with our extensive global network,” Joon Aun OOI, president of Wyndham Hotels & Resorts Asia Pacific, said in a statement. “The future of travel isn’t about sameness—it's about spaces with soul, brands with a point of view and experiences that don’t blur into the background.”
“Ovolo ... fuses fashion, art, music and entertainment,” said Shivang Jhunjhnuwala, chief of staff, Ovolo Group. “Since 2010, we’ve built a bold, culture-led brand that disrupts the cookie-cutter hotel experience. Now through our partnership with Wyndham, we’re flipping the script to unlock bold new growth opportunities by franchising a lifestyle brand without diluting its DNA. Wyndham is a global leader in hotel franchising—with the scale, infrastructure, and expertise to help us grow with intention and impact. Just as importantly, Ovolo brings something different—an edge and energy that complements Wyndham’s presence in the upscale lifestyle market.”
As part of the partnership, five existing Ovolo hotels, representing over 450 rooms, in Sydney, Brisbane, Canberra, Melbourne and Hong Kong, are expected to officially become part of Wyndham’s global portfolio later this fall: Ovolo Central, a Wyndham Hotel in Hong Kong; Ovolo Nishi, a Wyndham Hotel in Canberra; Ovolo South Yarra, a Wyndham Hotel in Melbourne’s South Yarra neighborhood; Ovolo The Valley, a Wyndham Hotel in Brisbane’s Fortitude Valley; and Ovolo Woolloomooloo, a Wyndham Hotel in Sydney’s Finger Wharf .