AI-powered procurement platform supplier Reeco has appointed hospitality veteran Ryan Zaucha as director of strategic partnerships.
Zaucha has experience in hospitality operations, supply-chain management and GPO partnerships, including years on the GPO side with organizations such as Entegra. His objective in his new role is to lead the growth of Reeco’s partner ecosystem while helping suppliers, GPOs and operators work together and be more connected, reducing friction, cutting costs and driving long-term value, according to the company.
“At Reeco, partnerships aren’t just part of our business—they are our business,” Henrik Shimony, CEO of Reeco, said in a statement. “Ryan understands both the supplier’s world and the hotel’s back of house, and he knows how to build trust that lasts. His deep GPO and supplier expertise will help us create stronger, mutually beneficial relationships and bring more value to every stakeholder.”
Zaucha’s career spans more than a decade in sales and partnerships across lodging, procurement and distribution. He has held senior roles at Entegra, HD Supply, Hunter Amenities International and American Hotel Register Company.