Marriott International’s W Hotels brand and Opry Entertainment Group, a subsidiary of Ryman Hospitality Properties, have completed a multimillion-dollar renovation of the W Austin. New elements include the Serenade American Brasserie, 2nd & Roast coffee shop, Blue Room cocktail bar along with a reimagined Living Room—the brand’s term for the lobby—and fully redesigned guestrooms.
“W Austin embodies our signature, unconventional approach to luxury, offering an experience as vibrant as the city itself,” George Fleck, senior vice president and brand leader for W Hotels, said in a statement. “Known as the 'Live Music Capital of the World,' Austin has long been a pinnacle in the music scene, and W Austin captures that energy, mirroring our brand’s shared passion for music and celebrating both emerging and established artists.”
The centerpiece of the Living Room is a gold bar inspired by the fluid lines of a trumpet, creating a venue that shifts from a daytime retreat to a center for nightlife with live performances by Austin’s emerging and established musical artists selected by the hotel’s Music Curator.
Guestrooms
The 251 guestrooms, including 32 suites, have been redesigned with textures and colors that celebrate Austin’s live music scene and the city’s natural surroundings. Drawing inspiration from the views of Lady Bird Lake and its tree-lined shores, the shades of green touch on all the walls and natural materials, like real hardwood floors. Inspired by its Block 21 counterpart, ACL Live, concert photography by Austin City Limits photographer Scott Newton are on the walls. Other guestroom elements include Nespresso machines and Marshall Bluetooth speakers.
Four of the 32 premium suites have two bedrooms and bathrooms in addition to the separate living rooms, including Penthouse I, which the company says is the largest suite in downtown Austin. This suite has panoramic views of Lady Bird Lake and the Austin skyline, a marble-clad bathroom with large soaking tub, a wet bar, a dedicated dining table and a separate service entrance.
Food and Beverage
“From the beginning, Opry Entertainment Group aimed to integrate Block 21’s unique assets to create a music-centric entertainment hub for locals and visitors alike,” said Mark Fioravanti, president and CEO of Ryman Hospitality Properties. “With our investment, the redesign of W Austin creates a seamless connection to our adjacent ACL Live at the Moody Theater, and it is incredibly rewarding to see the bold vision of W Hotels come to life in ways that are authentic to Austin.”
The hotel’s all-new 2nd & Roast coffee shop will serve coffee and espresso from local Austin roaster, Medici, alongside bites and pastries.
Blue Room, the hotel’s by-reservation, seating-only cocktail bar, has midnight-blue decor elements with accents of gold and natural wood.