The Sirata Beach Resort in St. Petersburg, Fla., has completed the first phase of a comprehensive renovation and repositioning which will ultimately result in the hotel transitioning to a Tapestry Collection by Hilton property.
Owned and managed by Columbia Sussex, the Sirata Beach Resort will become part of the soft brand once Phase II of the renovation is complete. The $25 million first phase of the renovation of the hotel—located directly along the Gulf Coast of St. Petersburg Beach—included completion of its guestrooms and suites, as well as the lobby and fitness center.
All 228 guestrooms—including 80 suites and many with beach and bay views—have been renovated to reflect the new design philosophy with new furniture and furnishings. The rooms also got sandy neutral color palettes with accents of the sunset and sea reflected in the art. Accents of ochre, terracotta and blue grays with ocean tones are curated artistic focal points.
The fresh look of the resort’s guestrooms and suites is designed to reflects the climate, white sand beaches and waters. The design includes furnishings and soft goods with subdued profiles balanced against the strength of solid forms and bold shapes with clean lines and understated color contrasts.
The Sirata Beach Resort also includes 30,000 square feet of flexible meeting space with both indoor/outdoor options, including nine different meeting spaces including two ballrooms, several breakout rooms, beachfront tent pavilion and outdoor decks.