Revenue management software and services provider IDeaS has launched its Spotlight platform, a demand intelligence solution designed to boost marketing effectiveness by tapping into advanced forecasting power.
IDeaS Spotlight, which will be selectively available for the company’s clients in July, helps both single properties and portfolios to identify high-value opportunities for deploying impactful, demand-generating marketing tactics informed by advanced analytics and AI, according to the Minneapolis, Minnesota-based company. Spotlight is designed to leverage IDeaS’ forecasting capabilities empowering marketers to optimize spend and unify commercial strategies.
“For years, IDeaS solutions have served as the source of truth for future demand,” said Mike Chuma, vp of global marketing, IDeaS, in a statement. “With the introduction of Spotlight, hotel marketers can now drive their campaigns with that same state-of-the-art demand-driven forecasting. Spotlight is a purpose-built performance intelligence tool designed specifically for marketers. Gaining future insights available only from IDeaS’ G3 RMS, hotel marketers can now connect the dots from forecast to action at a speed and scale like never before, leveraging and measuring the impact of demand-generating campaigns.”
According to the company, additional benefits of IDeaS Spotlight include:
- Translate forecast data into marketing action with a focused dashboard that automatically identifies periods of high revenue potential to help launch timely, impactful campaigns.
- Increase campaign conversion and influence guest behavior by leveraging price sensitivity signals.
- Respond faster with unparalleled foresight into future marketing opportunities. Powered by IDeaS G3 RMS’ advanced forecasting engine, Spotlight enables teams to proactively adjust strategies and take a surgical approach to demand generation.
- Spur collaborative action by streamlining communication between marketing and revenue management teams with intuitive workflows that ensure no revenue opportunity is left behind.
“It’s clear there’s a world of potential for the hospitality organizations that can bridge the gap between forecast data and tactical execution,” said Sanjay Nagalia, IDeaS co-founder, COO and chief technology officer. “IDeaS is committed to providing the industry with the innovative tools needed to maximize the profitability and effectiveness of their commercial teams, and Spotlight is the latest in our efforts to break down the barriers to data-driven success.”