Zuchetti North America rolled out a next-generation revenue management system targeted to the North American market. Lybra Assistant blends real-time demand data, advanced machine learning and a user-friendly interface to deliver actionable insights, automated rate recommendations and control over hotels’ revenue strategy, according to the company.
“The North American market is flooded with options when it comes to hotel operational solutions, but it’s rare to be able to offer clients something truly innovative,” Mark Lewis-Brown, CEO and president of Zucchetti North America, said in a statement. “The addition of Lybra Assistant—with its one-of-a-kind flight search module to predict future demand pressure—into the Zucchetti North America tech stack means that we can now offer everything that North American hoteliers need to effectively manage their online distribution, improve the guest booking experience and increase profitability.”
Lybra Assistant has a strong presence in Europe with more than 1,600 hotels already using the system. The company noted that many of those properties have experienced significant improvements in revenue and increases in operational efficiency. Many hotels have experienced up to 17 percent RevPAR increases within 6 months of implementation and saved up to 1,000 hours of manual work per year, according to the company.
Lybra Assistant is designed for properties with more than 20 rooms from independent hotels and branded groups, as well as those offering both leisure and business segments. The platform simplifies revenue management by tracking real-time pick-up trends, monitoring competitor rates and receiving data-backed price recommendations for the next 365 days – all automatically updated across all online distribution channels, according to the company.
The Lybra Assistant algorithm is designed to analyze millions of flight searches (obtained from integrations with metasearch booking channels) and booking pace to anticipate future demand from key feeder markets before it materializes. This enables proactive engagement with potential guests in high-demand feeder markets before it becomes apparent to competitors, which is an important tool to remain profitable, according to the company.