Powered on the strength of infrastructure-level AI deployment, Agentic Hospitality has launched as a new hotel distribution platform with the goal of helping drive enhanced visibility and direct bookings for hoteliers.
In collaboration with Google for Startups Cloud Program, Agentic Hospitality is a platform that taps into the AI native surfaces that are reshaping how consumers search and book travel. Built by Brewer Digital on Google Cloud + Vertex AI, Agentic Hospitality Cloud uses Gemini Pro to deliver generative AI responses.
"Structured markup using Agentic Hospitality’s Schema Adapter and AgentSite is a game-changer,” Seliece Womble, director of marketing, The Houstonian Hotel, Club & Spa, said in a statement. “By making our content machine readable and AI ready, we’ve been able to secure direct visibility in channels once dominated by intermediaries. From 2019 to 2025 (piloted under Brewer Digital and going to market today as Agentic Hospitality), our direct website bookings grew 91%—a recovery and growth story that proves structured data is no longer optional, it’s the backbone of hospitality distribution.”
Bolstering Bookings
Louisville, Ky.-based Agentic Hospitality is designed to safeguard every booking flow with schema enforcement, MCP context checks and Conversion Intelligence Engine scoring to ensure automation stays aligned with brand standards, loyalty rules and partner policies. In addition, its human-in-the-loop AI framework looks to keep operators and revenue leaders engaged at key checkpoints.
“Agentic Hospitality activates Vertex AI Memory Bank and persistent memory to turn hotel data into real-time personalization that enhances the entire guest journey,” said Brad Brewer, chief AI at Agentic Hospitality. “We don’t sell features—we deliver AI as the backbone of booking, personalizing, routing, and converting every guest signal in real time.”
The lineup of Agentic Hospitality Cloud Core products includes AgentSite powered by Brewer Digital, Google Cloud + Vertex AI; Travel Operating System – Model Context Protocol (MCP); Conversion Intelligence Engine (CIE); Schema Adapter; Booking Engine Adapter; and Channel Manager.