Revenue management provider Duetto has forged a strategic partnership with The Hotels Network designed to enable hoteliers to boost direct bookings and optimize their marketing spend.
Through this new integration with THN—a Lighthouse company and direct growth platform—hotels can potentially leverage real-time occupancy data to automate and personalize direct booking campaigns. By connecting San Francisco-based Duetto’s Dynamic Rate Engine API with THN’s segmentation capabilities, hotels can now create targeted offers based on specific occupancy thresholds, according to the company.
“By combining Duetto’s robust revenue data with THN’s powerful direct booking platform, hotels can now deliver highly personalized and timely offers to potential guests, driving conversion and maximizing revenue,” John Lingos-Webb, VP of global partnerships and alliances at Duetto. “This integration is another example of how Duetto continues to connect data silos that exist between systems in the hospitality industry. We are excited to launch this innovative integration that enhances the hotels’ most profitable channel, while enabling more efficient marketing spend.”
“This feature marks a strategic partnership between our two companies, introducing a unique approach that unlocks a valuable new capability for our joint clients,” said Mercedes Blanco, chief partnerships officer at The Hotels Network.
According to the company, the partnership is designed to offer several key benefits, including increased direct booking conversion; improved customer experience and an optimized marketing spend.