In recognition of its 10-year anniversary, Hotel Investor Apps has officially rebranded to HIA and launched a new website to further support its enterprise resource planning and accounting platform. The rebrand reflects HIA's expanded vision to serve all hospitality businesses with integrated financial and operational solutions, according to the Glenwood, Md.-based company, which has a newly launched website at hiasoftware.com.
"Rebranding as HIA is more than a name change–it signals our evolution and the broader value we deliver to the hospitality industry," Charlie Fritsch, founder/CEO, HIA, said in a statement. "Our new tagline, 'Hospitality, Intelligence, and Accounting,' speaks to the three foundational pillars of our platform. It also underscores our commitment to serving not only hotels but the entire hospitality industry."
Initially built for hotel finance teams, the HIA platform has evolved into a comprehensive ERP and business intelligence solution serving the broader hospitality industry, including resorts, casinos, restaurants, and golf courses, according to the company.
Some highlights of the HIA platform include a full ERP purpose-built for hospitality; seamless expansion into business intelligence, covering operations, finance, labor and reputation management; and a proprietary GL-level history import tool designed for fast, accurate onboarding.
According to the company, the other benefits include advanced budgeting and forecasting tools built into core accounting; over 13,000 single sign-on bank connections for real-time cash monitoring; and an expanding ecosystem of over 60 pre-built, tightly integrated hospitality technology partners.