London-based travel and hospitality commercial platform Lighthouse has acquired The Hotels Network, which specializes in marketing personalization technology designed to drive channel growth for hotels.
The acquisition will combine Lighthouse's commercial intelligence platform with AI-driven marketing technology from The Hotels Network.
Founded in 2015, The Hotels Network serves more than 20,000 hotels across more than 100 countries, including brands such as Minor Hotels, One&Only Resorts, H World International and Preferred Hotels & Resorts. The Hotels Network has delivered an average 32 percent uplift in direct bookings to hotels, according to the company.
The acquisition of The Hotels Network expands the Lighthouse platform, which includes pricing intelligence, business intelligence, benchmarking, parity management and other capabilities designed to serve the needs of hospitality commercial teams.
“The Hotels Network team has built exceptional technology that helps hotels drive direct bookings through personalized marketing and conversion optimization,” Sean Fitzpatrick, CEO of Lighthouse, said in a statement. “By integrating the marketing capabilities from The Hotels Network with the existing market demand and pricing data in the Lighthouse platform, we're enabling hotels to transform market intelligence into personalized guest booking experiences that grow revenue through direct channels.”
The Hotels Network combines integrated pricing data, predictive personalization and cross-channel marketing capabilities in a cloud-based solution. By leveraging real-time user behavior, predictive algorithms and proprietary AI agents like KITT; the Hotels Network helps hoteliers attract, engage and convert guests from their first interaction, according to the company.
“Joining Lighthouse accelerates our mission of helping hotels worldwide to maximize their direct channel potential. Our combined AI capabilities and commercial intelligence will give hoteliers a powerful edge to elevate their direct booking strategies to capture more revenue,” said Juanjo Rodriguez, founder and CEO of The Hotels Network.